Join Sydney content strategists and other content enthusiasts to exchange knowledge, network and share ideas for making content strategy part of your digital projects. This is a fun and collaborative meetup run by Elle Geraghty :)

Whether you’re a content strategist, content designer, information architect, UX writer, web editor, UX professional or anything in-between, if you know content matters then come along. 

Next meet up
Our next meetup will be on Monday 9 October 2018. The fabulous Sally Bagshaw will be presenting on 'voice and tone'.
Eventbrite - Sydney content strategy meet up - October 2017
How would you describe your brand's voice? Is it bold and brash? Serious and professional? Cheeky? Calm?

The language that we choose and the style in which we write can shape our customer's perception of our products and services. It can build trust, create rapport, and set us apart from our competitors. But how do you define voice? And, what about tone? 

In this meetup, esteemed content strategist Sally Bagshaw from Snappy Sentences will show you a number of ways you can identify and document your brand's voice and tone. She'll explain the difference between voice and tone, take you through some practical workshop exercises you can run with your team or stakeholders, and provide you with examples of tools to communicate it to your content writers.

A dedicated word nerd, Sally has been wrangling the messiest of content problems since 2001. Her background in business communications, successful career as a Copywriter and current role as a Content Strategist means she can tackle all aspects of planning for, managing and creating content that’s clear and engaging.

She has worked extensively across a wide variety of industries and counts some of the big names in government, superannuation, education, banking and publishing as her clients. She is also a regular public speaker and has taken the stage in Brisbane, Sydney, Melbourne, Warsaw, London and Minneapolis to present her ideas on content, content strategy, customer service content and stakeholder management.

Atlassian is located at 341 George St - just near the bottom of Martin Place. Please enter via Wynyard St. Please wait in the lobby to be escorted upstairs at 6pm.

Thanks so much to the team from Atlassian for sponsoring our venue and refreshments :)

Get in touch
If you're interested in getting involved, have a venue suggestion or would like to present.

How does the group work?

Thanks to the sponsorship of Atlassian about 60 people meet every two months or so to talk about content strategy, have a drink and meet other content strategists in a fun and friendly environment. Mostly we talk about how content strategy is not content marketing or copywriting :) 

Most meetups will have a presenter talking about anything from analytics to content modelling, a conference wrap up, site case study or content resourcing. We often incorporate a quick exercise at the end to reinforce the subject of the evening.