Join Sydney content strategists, information architects, website managers and designers to talk about crafting the best digital strategy for users. This is a fun and collaborative meetup run by Elle from Elle Geraghty Content Strategy :) 

Next meet up

Our next meetup will be on 29 October 2018. 

As content professionals, we inherently know that content strategy means a better customer experience - and that without it, the experience will suffer.

So why do we still find it so hard to get buy in? 

Lennie Beattie, founder of Melbourne-based content consultancy Content Ark and organiser of the global CSForum in 2016, will explore why we struggle so much and offer some techniques to make it easier.

Like many of us, Lennie sees herself as an accidental content strategist, bumping into the discipline as she tried to fix the content mess she was faced with. Like many of us, Lennie still grapples with how to communicate the benefits of the work we do. There's no silver bullet, but there are things we can do to help ourselves.

Eventbrite - Sydney content strategy meet up - October 2018


Atlassian is located at 341 George St - just near the bottom of Martin Place. Please enter via Wynyard St. Please wait in the lobby to be escorted upstairs at 6pm.


Thanks so much to the team from Atlassian for sponsoring our venue and refreshments and all the work they do in the background to get the events organised and Elle Geraghty Content Strategy for running the event.

Atlassian logo

How does the Sydney content strategy meetup work?

Over 80 people meet every two months or so to talk about content strategy, have a drink and meet other content strategists in a fun and friendly environment. Mostly we talk about how content strategy is not content marketing or copywriting :) 

Most meetups will have a presenter talking about anything from analytics to content modelling, a conference wrap up, site case study or content resourcing. We also incorporate a quick exercise at the end to reinforce the subject of the evening.

Sydney content strategy meetup crowd