A huge thank you to the generous, expert presenters who volunteer their time and knowledge to present at Sydney Content Strategy meetup.

This is a community event that only exists due to their awesome contributions. Thank you!

And our super generous sponsor Atlassian provides the most excellent inner city venue plus nibbles. We could not do it without Warren and the crew from Atlassian :)


2017

Karina Smith
December
Karina Smith, Principal at Meld Studios, an award-winning design agency that exists to improve the everyday lives of people as they interact with the world around them, has been working with the Federal Government on a large digital transformation project. As part of her work she has been helping the team adopt a human-centred design approach to their content strategy, including content creation process and content governance model. She is going to share her journey and teach us how we can also apply design thinking to author experience.

Karina is a designer, educator and humanist who has worked with some of Australia’s largest corporations, governments and social-enterprises on complex service and culture transformation programs.  

Libby VarcoeMatthew McCarthy
No
vember
The Digital Transformation Agency, which sits under Prime Minister and Cabinet, is creating content strategy guidance for the whole of the Australian Government. A multi-disciplinary team of content strategists, content designers, engagement, delivery and product managers are co-creating this guidance with around 40 government agencies including some state teams. The first batch of guidance was released on October 31.  On November 13 the DTA's content capability lead - Libby Varcoe, product manager for the content strategy - Nina Amini and content designer - Matthew McCarthy, shared this work and the DTA's vision to significantly improve the way government creates, publishes, maintains and removes content.

October
The language that we choose and the style in which we write can shape our customer's perception of our products and services. It can build trust, create rapport, and set us apart from our competitors. But how do you define voice? And, what about tone?

Monday 9 October, esteemed content strategist Sally Bagshaw from Snappy Sentences shared a number of ways to identify and document your brand's voice and tone. She explained the difference between voice and tone with practical workshop exercises you can run with your team or stakeholders. She also provided examples of tools to communicate it to your content writers. See Sally's slides for more.


July
On July 10, Meghan Casey, lead content strategist at Brain Traffic, the world's leading agency devoted exclusively to content and author of the Content Strategy Toolkit will be our guest.

She helps a wide variety of clients-startups, nonprofits, colleges and universities, Fortune 50 companies, and everything in between solve the messy content problems most organisations encounter every day. She has also helped The Nerdery, a software development shop, build content strategy into their User Experience practice. Meghan is a regular trainer and speaker on content strategy topics and once inspired workshop participants to do the wave. She has been working with content and communications since 1996.


May
On May 15 Angela Stengel (@angelastengel) and Christian Lafrance (@madeinlafrance) talked about information architecture, classification systems and podcasts with emphasis on user behaviour rather than podcast subject.

Angela Stengel is ABC Radio’s Digital Lead, bridging the gap between technical and editorial development. She oversees the strategy and roll-out of all ABC Radio’s online activity and the pioneering ABC Radio app. Angela joined the ABC in 2008 working for ABC Innovation and went to to join ABC Radio launching a new online radio station, ABC Classic 2, using only a tumblr to support its strong content strategy. More recently she applied human centred design to podcast commissioning project First Run. Previously Angela has worked in editorial and digital roles in arts, media and education.

March 
On March 3rd 2017 Kiwi content strategist Max Johns joined us. Max has been working with content for more than 10 years. In 2016 he started Content Strategy, Simplified, a venture aimed at making it easy for businesses to see how content strategy works.

Drawing on a series of personal interviews and surveys, Max talked about the relationship and perceived divide between content marketing and content strategy. Specifically the role personal relationships play in creating this divide, the way organisational structure upholds it, and how strategy can overcome it.


January
On Monday 30th January 2017 Elle Geraghty, senior content strategist, and founder of the meetup shared her presentation from CSForum16 Melbourne on the Content Canvas. The content canvas is a fab tool to help content strategists bridge the strategy / tactic divide and demonstrate value in an agile environment.

Elle Geraghty is a consultant content strategist from Sydney Australia. For over 15 years Elle has helped companies like Atlassian, Qantas, Virgin Mobile Australia, Foxtel, Amnesty International, the NSW Government, Guide Dogs Australia and the ABC improve their content offering. She takes an evidence-based approach to content strategy, using research and analytics to link the needs of users and authors with business objectives.

2016

November
On Monday 7th November 2016 Oanh Trinh, senior web coordinator at the University of Technology, Sydney shared a case study about the university's post-grad nursing microsite. Oanh says we should be telling the right story to our users instead of selling products.

We all want our sites to look different but she delivered a site that actually felt different. With a focus on the right messaging for the right audience, this project pushed the project team to do something that hasn’t been done before.

Oanh thrives on collaborating with people and getting everyone involved - like being in a sports team and motivating everyone to get into that #winning state of mind. She's currently rallying up the troops to join the content first movement at the university.


August 
On Monday 29 August 2016 Claire Mahoney, Senior Technical Writer from Atlassian shared her tips for handling content stakeholders.

Content strategists frequently operate in a world of resistance. A world made up of people who can't let go of content, who think their content is 'special', and who refuse to acknowledge that content strategy is even a thing. In this presentation, we'll look at how we can change their worldview, and persuade them to our way of thinking. 

Claire is a lifelong producer, consumer, and editor of words and ideas. Currently employed at Atlassian, she has worked in various content-related roles, including technical writing, knowledge management, instructional design, and by accident, content strategy. She's authored a number of articles about communication and change, and she firmly believes that lives can be made easier through clear, simple communication. 

June  
On 27 June 2016 Elle Geraghty, content strategist from Atlassian shared tips and tricks for testing an IA using Treejack and took a walk through the refreshed Atlassian Voicify cards. These cards are designed to create awesome in-product copy or microcopy.

Elle Geraghty is a consultant content strategist from Sydney Australia. For over 15 years Elle has helped companies like Atlassian, Virgin Mobile Australia, Foxtel, Amnesty International, the NSW Government, Guide Dogs Australia and the ABC improve their content offering. She takes an evidence-based approach to content strategy, using research and analytics to link the needs of users and authors with business objectives.


May
On Monday 2 May 2016 Mel Flanagan gave us a case study on Common Ground. Common Ground is a NSW Government web service designed to improve transparency, communication and understanding of the complex issues related to exploration and mining in NSW.

Mel Flanagan was the producer and content designer on the project. Mel presented a case study of how the project was approached and how content, language and collaboration became the heart of the project.



February
On Monday 29 Feb 2016 we were very lucky to have Amber Gladstone talking about how data can improve your content strategy.

This season covered:
1. work through examples of using data to improve content strategy
2. highlight common traps of working with data, and ways to avoid them
3. discuss how to get started, if you’re diving in yourself, or tips for working with analysts, if you’re lucky enough to have one! 

As a Senior Website Specialist at the Suncorp Group, Amber regularly uses website analytics, search data, and sales trends to improve user experience and business outcomes across several websites. Amber wouldn’t say she’s a content strategist, but she has created and implemented content strategies at Suncorp and BIG W as well as leading a content optimisation program at Virgin Mobile back in 2010. When she’s not trying to make the internet a better place, one website at a time, Amber likes to read maps, drink wine, and occasionally hula hoop.

2015

December 
On Dec 15 2015 Elle Geraghty, content strategist from Atlassian ran a content strategy world cafe.

We had five knowledge cafe tables with the following topics.

1. Tools - CMS and other tools - what is working really well?
2. Professional development - Professional development channels - what is your ‘Lancet’ equivalent? How are you learning more about Content Strategy? 
3. Selling content strategy - what do you see as the best way to describe what you do?
4. Valuing content strategy - how do you price what you do? what is it worth?
5. Addressing user needs - how do you balance user needs and business goals?

October

On 27 October 2015 the very fabulous John Wetenhall, Product Marketing Manager for the Confluence family at Atlassian joined us for a discussion about how content strategy and marketing relate to each other. 

We created a Venn diagram of sorts showing where marketing and content strategy overlap - and where they don't.




August 
Sally Bashaw from Snappy Sentences joined us all the way from sunny Brisbane on Monday 17 August 2015 to talk Content Strategy for Service Centres. Sally received wide acclaim for this presentation at Confab in May 2015.







June 
We were very lucky to have Kerry-Anne Giloway share a version of her excellent Content Strategy Forum Frankfurt presentation on Tuesday 30 June 2015. You can see the slides from that presentation. Kerri-Anne's presentation covered the people skills needed to be a great Content Strategist.






April  
The fabulous Audun Rundberg from Netlife spoke to us all the way from Norway via video chat on Monday 13 April 2015. Audun shared an overview of the Core Model of content management. You may like to follow Audun on twitter @audunru. I was first introduced to the Core Model at Confab 2014 - I can guarantee you will find something in it to inform your practise :)


Feb
We had a social catch up on Wednesday 25 Feb 2015.

2014

December

Everybody was a five min presenter on Tuesday 9 December 2014. Each of us brought along our favourite content strategy resource. Books, blogs, games, tools and infographics.

October

On Tuesday 7 October 2014 Matt Rowley presented "How to build real engagement with content strategy". 

Matt is the Founder/Editor of Australia's largest independent rugby website and the Managing Director of digital engagement agency Thirteenth Floor. In this presentation, Matt shared strategies he employs to build a community of half a million highly engaged real people for GreenandGoldRugby.com



August
On Wednesday 20 August 2014 Angela Stengel from the ABC shared the highlights from her CS Forum Frankfurt presentation: Publish-measure-learn-build: ways to strategically follow an editorial hunch in order to drive the digital design process. 

Angela works in ABC Radio Multi-platform, primarily for Classic FM and Classic 2, and previously in ABC Innovation. This presentation was very well met :) 


June

On June 18 2014 Elle Geraghty and Sally Bagshaw shared their experience at Confab Minneapolis 2104. 

Sally and Elle focussed on sharing what they learnt from their respective Workshops, Content Governance and Content Modelling. 


April 

On Tuesday 16 April Lucy Sutton from King Content led a discussion about Content Marketing inspired by her attendance at Sydney Content World.

After spending 10 years in B2B publishing, Lucy Sutton is relatively new to 'content strategy' as a label, but not as a practice. She has been a content strategist at King Content since September 2013.


February

On Tuesday 18 Feb 2014, Wai Chim presented Richard Sheffield's Content Strategy Mindmap - focusing on the many, many different components and considerations of what makes up a content strategy and asked participants where we might be falling short as practitioners. Wai wears dual professional hats as a content strategist/children's author.


2013 

October

Christian Llagas joined us on Tuesday 15 October 2013 to talk about content prototyping. Working with real content in the early stages of the design process is one of the most effective ways of validating concepts and ideas with both users and stakeholders. In enterprise environments, content comes typically happens after the CMS is implemented and the visual design is signed off on. So how can we make things easier on ourselves? Is it possible to get clients delivering in tandem with design and development process? Sending excel and word documents and spreadsheets full of copy is unwieldy and places an unneeded burden on the designer. Christian shared some ideas based on projects he has worked on recently.



July
Elle Geraghty led a discussion on Wednesday 10 July 2013 about what exactly content strategy is. She gave us an overview of content strategy and discuss various definitions and applications.
Elle talked about.....

1. the split between strategy and editorial
2. how to position content strategy in a business
3. where content strategy fits/meshes with other online design and strategy disciplines
4. how to articulate the value of content strategy - especially to a naive audience

April

On Tuesday 16 April 2013 our guest speaker was Alex Matthews. Alex is a business transformation specialist and qualified elephant handler (no really!) with experience in digital and strategic information management programs.
Alex shared some of his analytics experience, including discussing the difference between vanity vs. actionable metrics and the difference between measures and metrics.



February

On Tuesday 12 February Digital Eskimo's Liam King talked about estimating content creation time. Check out Liam's blog post about the scary truth about web content.



2012

October

On Tuesday October 16 2012 at the Arthouse Hotel. Wai Chim shared her thoughts on a webinar presented by the Content Marketing Institute - "Content Marketing & Content Strategy - what’s the difference and why do you need to think about it?" Wai is a writer and the Head of Content at Switched on Media, a digital marketing agency based in North Sydney that specialises in search and social. She’s worked in online content for almost five years and has looked after content marketing initiatives for a number of notable Australian and international brands such as Stockland, Canon and Commonwealth Bank. 


July

On 31 July we met at the Arthouse Hotel in the city for a social catch up :)

May

On 29 May 2012 at the office of Digital Eskimo in Surry Hills where guest presenter Christian Llagas, UX Architect at Vodafone Australia presented a case study, followed by a roundtable discussion. Topic: How structured content can help achieve responsive design. Vodafone sells mobile phones. Yet its mobile presence is like that of many large corporations: frustratingly inconsistent. Against the backdrop of a major CMS migration project - what can be done to make sure our content can go from desktop to mobile and back again? 

March 

Our third meeting was held upstairs at the Arthouse Hotel on 13 March 2012. Kat Hartmann gave a short presentation followed by a group discussion.

Topic: The Balancing Act: Content-strategy logic tells us we should focus on the short head, but this is often easier said than done. How do strategists balance often-conflicting stakeholder needs with organisational interests? At the same time ensuring content remains high quality, users continue to be engaged and the seemingly insatiable hunger of the digital environment remains as satiated as possible. Read a transcript of Kat's presentation.

Kat began working in the online environment in the early part of last decade, after completing a Bachelor of Media. She she has honed her expertise working for a range of digital organisations, from start-ups like Kluster (which she founded and launched in 2005) and The Blackmail, to established syndication and media companies like HWW and Ninemsn. She currently works as the Digital Manager at CHOICE.

2011

October 

1. Web Governance: Becoming an Agent of Change with Jonathan Khan
As web professionals, we strive to serve users’ needs while simultaneously achieving business goals. Although that sounds great, nowadays it’s actually impossible to achieve without tackling organizational change. We can’t sustainably create, publish, and govern quality content unless we start to solve the organizational problems around web governance. In this short presentation, Jonathan will define the components of web governance (strategy, governance, execution, and measurement), explain where they fit into our roles as web professionals, and reveal why everybody’s talking about content strategy. Then we had a round table discussion about practical steps we can take right now. 

Jonathan Kahn is a web developer, content strategy advocate, and basmati rice aficionado. In 2008 he founded Together London, a collaborative web design agency. Jonathan listens to soul and jazz, and writes at lucid plot.

2. Training content authors with Rachel McAlpine
Training all those content authors: grab the moment, muscle in and tip the see-saw.
Rachel McAlpine has been thinking, speaking, teaching and writing about content since 1995. Books include 'Write Me a Web Page, Elsie!' as well as novels, plays and poetry. Rachel's company, Contented, provides scalable online training for many Australian clients.

September

Our first meeting was held on Monday 26 September 2011 at the Crossroads Bar at the Swiss Hotel. It was an informal session that included lots of talk about what content strategy is and how it can be promoted.


This was our first meetup back in August 2011.